Each paragraph that appears in the magazine is made available to the search engines. A monthly magazine with 2000 words would generate a 24,000 word web site in one year. Your content works for you producing relevant responses to search engine requests. This drives the visitors who require the information directly to your publication.
We would never suggest 'build it and they will come' attitude towards any magazine this method has to work alongside other promotion
(see magazine promotion)
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Other meta data can be added to each magazine to help support your message because you have access* to all files your SEO team can help improve the magazine and NewsStand visability |